The Smartphone naive user (or lack thereof)

31st August 2018

Recently we were asked to conduct a formative usability study testing a mobile companion app. We started by recruiting smartphone and smartphone naïve users in a ratio of 1:1. After beginning recruitment we found it exceptionally difficult to find smartphone naïve users and after screening 107 people we had only found one who did not […]

Information Fatigue Syndrome

9th August 2018

Patient: You, Me, Anyone. Diagnosis: Information Fatigue Syndrome. State: Distracted. Cause: What your looking at right now. You may have not realised it, but at some point in your life you have experienced information fatigue syndrome, where an overload of information can paralyse you into a state of inaction. As consumers and patients alike want […]